Hoover Co. and Eureka Co. will exhibit at the Gourmet Products Show for the first time, but Royal Appliance Co. has pulled out, sending mixed signals over the event's significance to the floor care industry.
White Westinghouse Floor Care Co. also will participate in the April 30 to May 3 event for the first time. Meanwhile, Bissell Inc. and Ryobi Motor Products will return to Gourmet based on the positive response to their showing last year.
Royal--one of the few vacuum manufacturers to participate in past years--has decided not to exhibit because its key customers have not attended. Royal plans to send sales reps to the show.
"We saw all our customers at the housewares show and since have had follow-up meetings with them, so we don't see the need to attend the Gourmet Products Show," says Michael Merriman, Royal's president.
The only other major vac player that will be absent is the financially struggling Regina Co., which recently has been the subject of sales talks. Regina officals were not available to comment.
The Gourmet Products Show in Las Vegas is taking on more importance to most vacuum manufacturers as a mid-year show to follow January's International Housewares Show in Chicago, according to suppliers.
"It offers an update on a timely basis for us to talk with dealers and see how programs and products we proposed early in the year are working," says Dave Gault, Hoover's vice president of sales. "It's a good time to interact with customers on fall planograms."
Eureka Co. views the event as a chance to highlight the 22 new products it introduced at the housewares show. "We want to re-emphasize all the new products," says Tony Ritter, vice president of advertising. "We had so many, we don't want anything to be missed."
"Our feeling is it is becoming a bigger show," says Marcia Shigley, marketing analyst at Ryobi. "We're able to spend more quality time with the buyers. The Chicago show is so big and busy. Buyers revisit us for fourth quarter promotions and items they might have missed at the housewares show."
Bissell, which has been exhibiting at the show on and off since the mid 1980s, sees the event as a last-minute opportunity to review third and fourth promotions.
best bagless vacuum cleaner
"The timing is key to the show," says Jim Krzeminski, Bissell's vice president of sales. "It's why the show is growing in popularity. It's also an opportunity for us to stay in front of the key buyers."
Traditionally geared to specialty store retailers, the event has been attracting buyers from department stores, catalog-showrooms, mass merchants and discount outlets in recent years.
With more mass merchants attending, it also is an opportunity for vacuum makers to meet with buyers from both the general and more upscale distribution channels.
"From what we see, more and more mass marketers are attending the show," Gault says. "At the same time the breadth of our line allows us to work hand and hand with the more upscale retailers. We want to solidify and strengthen those channels. It comes together quite nicely. It's a place for both channels."
Even though it doesn't offer upscale products, White Westinghouse will attend the show to make contact with its mass market and discount buyers. "With Kmart, Wal-Mart and Target going, we felt we had to be there," says Bruce Gold, company president.
"We're hearing from dealers it's become a mini housewares show--a second housewares show for the summer season," Gold adds. "With so many major accounts attending we felt it was foolish not to attend. It's a good opportunity to see so many dealers at one time, especially when you have a small sales force."
The show also will allow manufacturers to meet new buyers and divisional merchandise managers at department stores that were named since January, Ritter says.
While floor care is not a category the show's organizers has gone after, George Little Management is pleased to see the category develop as the personal care and home care areas have.
Everything related to the preinstalled test cases in COHERENS. Additionally, you can find here the necessary files to setup a test case.If you have developed a new test case and you want to share it with other users, feel free to post a new thread.
1 post • Page 1 of 1